The Value Within

Tecnología

Prism is a fin-tech company. Prism offers a new perspective to financial markets by changing the way we see. Prism is about the value within, revealing the hidden potential within whole assets. Prism's core product offering is represented and communicated through an isometric cube. The cube is representative of a whole asset or share, Prism reveals the parts that makeup the cube/whole. While Prism's target audience is the finance industry, specifically investors. The values and philosophy that underpin the brand transcend the financial industry. The prism grants us a new way of seeing.

We are looking to beginning posting on our social media and require interesting content. We want to position the financial product, represented as an isometric cube, as a high-end luxury good, taking reference from brands such as Chanel and the way this luxury fashion brand communicates a new product (even before it's launched). In the case of Chanel, although the product is often something as simple as a bottle of foundation or perfume, it is made interesting, desirable and beautiful, through colour, lighting and spacial design. We are looking for a series of posts/images (3 images) that represent the cube as something desirable. The product has not yet launched so we are looking to create content that is abstract and mysterious, yet enticing, priming our audience for what is to come, while generating intrigue and interest in the brand and it's philosophy. We would like to see the cube depicted in a series of landscapes (see reference). There is something emotive, and otherworldly about the images. It is important that these images (3 Cube Depictions) look harmonious if they were to be presented side by side - sharing a similar colour palette - all part of the same mini campaign. A good reference is the spacecraft in the film Arrival - a beautiful image of a shape hovering in the air - otherworldly, yet alluring. It is important that the cube hovers. Lighting is also important. The way the light hits the cube and casts a shadow or reflection needs to make sense in the landscape. It needs to feel real and reflective of the natural world. Depth is also important. Simplicity is also important. The designs are to be simple, nothing superfluous. We want to challenge perceptions around financial products, after all, Prism's core product offering is a new perspective, a new way of seeing. There is room to explore the abstract, but it is important that the designs feel sleek, expensive and luxurious. Again, we want to position the financial product (depicted as an isometric cube) as a luxury good.

Toda categoría de diseño tiene precios flexibles para todos los presupuestos. 3D comienza en $449.