This is a startup for a chain of all vegan stores. This is a copy/paste from the section of the attached PDF-brief that describes the core of the business idea:
Hello world. We have a situation.
We live in a reality tainted by extreme awareness and emotional numbness at the same time. We get heart
wrecked by viral movies showing how the egg industry massacre just hatched chickens. Still we go home
and make pancakes. We want to eat less meat but we are lacking friction free and attractive alternatives at
hand in our daily life. We need an inspiring pathway to vegan products.
MyVegina is the solution.
The market is fleurishing with vegan products like never before. You don’t have to limit your taste
preferences as a vegan anymore, there are vegan substitutes for everything. But you have to make an effort
to lay hands on these products. What we are missing today is that appealing physical hotspot where these
products are gathered for sale. What we are missing is MyVegina.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We need a store environment visualized that goes with the visual concept in general. In the attached PDF you will find both images and text to describe what the general concept is. We will also upload the logo and our signature wall background. We have another contest for a display stand of the inside of the store if you are interested in that too.
Please dont hesitate to ask for feedback during the contest, we are happy to answer any questions!
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