The client (Total Wine) needs new display banners for their retargeting campaigns. The retargeting banners include two versions (A & B) of each product category (wine, beer & spirits) so 6 variations in total which would be built out in the standard ad sizes once finalized (300x250, 728x90, 160x600, 120x600, 468x60). All comps should be in 300x250. Here are some details about the specific product categories:
- Version 1 should focus on the bourbon/whiskey category.
- Version 2 should focus on cocktail/martini/mixed drink category.
- Version 1 should focus on craft beers/micro brews.
- Version 2 should focus on traditional American beer drinkers.
- Version 1 should include imagery for white & red wine.
- Version 2 needs to be focused on wine but has no specifications beyond that.
- For both Versions 1 & 2, please include a Version 3 & 4 which includes an additional 'Shipping Available' sticker. The banners do not need to have any other differences unless you feel there is a creative way to communicate the shipping option.
- All banners need to include company logo & follow attached brand guidelines.
- All banners must include a clear Call To Action (CTA Button)
- The end goal for these banners is an online purchase with CTR% being the creative KPI.