WHAT THE AD IS ABOUT:
The goal of the ad is to promote KPA's Social Media service, called KPA Local Engage. The webpage for this product is http://www.kpaonline.com/social.
We assume that you have a good understanding of what social media for automotive dealerships could mean and ask you to be creative in designing something that stands out.
Here's an overview of services includes in KPA Local Engage to give you a better idea what it is:
• Custom graphics
• Facebook page
• Facebook car inventory
• Local content feeds
• Schedule posts
• Monitor streams
• Monitor sentiment
• Monitor reviews
• Respond to comments
• Find local content
• Import contacts
• Monthly consultation
• Develop Monthly Action Plan (MAP)
• Set up promotional graphics
• Set up landing pages & keywords
• Discover additional relevant channels
• Execute on schedule of posts
• Monitor sentiment and reviews
• Client support
• Include phone number 800-717-8502
• Include an orange call to action button “Start Now”
• Use KPA Local Engage logo.
• Include automotive specific graphic - a car or something
• Include social media icons
• In the final version we'll ask you to take logos/brands of any car or other third party product included to avoid trademark issues.
We would like a set of image ads created for use on Google's display network, plus a banner for a landing page. The ads will direct visitors to a custom landing page with the same banner.
The specs for the ads are:
• 760 x 200 Landing page banner
• 468 x 60 Banner
• 728 x 90 Leaderboard
• 300 x 250 Medium Rectangle
• 336 x 280 Large Rectangle
• 160 x 600 Wide Skyscraper
File size limit is 50k, and accepted formats are .gif, animated .gif, .jpg, .and png.
Deliverable should include either .psd or .ai files, layers, with all the fonts you used included in the package (so we can edit the copy).