We need a generic banner ad designed for a newsletter signup. This template will be reused for different advertisers, so it's important that the template is not specific to a particular agency or agent, or include design elements that are too flashy. It should definitely look attractive though.
It should use text and photos where applicable — because those are the only things the end user will be able to edit or change. Fonts should be stylish and should be Google Fonts.
We will need four (5) sizes: 300x250, 300x600, 970x250, 800x600, 728x90
This ad must:
- Have fields for first name, last name, and email address
- Have a title or call to action
- Have subtext that tries to convince the user to sign up. This will be used by local news magazines that are trying to build their newsletter list so that their traffic isn't only controlled by Facebook and Google.
Clearly the larger units (970x250 and 300x600) have more space to work with, but the smaller 300x250 and 728x90 is also very important to us.