A Blinding Banner Ad for Nanotechnology

Owlstone Nanotech Inc

Owlstone makes the OVG-4 gas calibration system that allows people who make gas sensors to quickly and accurately test them

http://www.owlstonenanotech.com/site.php?ovg

We would like to try and sell this instrument to academics and researchers.

We want to deploy the banner ad on the website of a scientific journal http://www.sciencedirect.com/scienc…l/09254005 (look at the top horizontal banner)

The people who visit this site are researchers and academics who design chemical sensors. We think they may be interested in our OVG-4 to calibrate and test their own sensors.

We would like to create a simple a clean banner that clicks to a landing page where our target audience can register to download a copy of the OVG-4 whitepaper. Our marketing team will then follow-up with an email campaign with more detailed OVG-4 material.

Horizontal banner 728X90 pixels, max 40k file size

Animated GIF - two states

State 1) Text that says “I’ve made my sensor, now how am I going to test it?”
State 2)A clearly emphasized button with a call to action "Download a FREE copy of ‘The Complete Guide to Testing Chemical Sensors’".

See the attached ppt slides with state 1 and 2

Some background with graphics chosen from the files attached.

Try and include Owlstone logo / branding if possible

In the deliverables include a version without text in the button so we can run ad variants

Please try and keep the color scheme and graphical elements on banner consistent with the OVG web page