Cómo david Mc comenzó su viaje en banner publicitario
¿Cómo se te conoce?
¿A qué sector dirías que pertenece tu empresa?
Cuéntanos a qué tipo de público quieres llegar
We provide an analytics platform to mobile-first performance marketers (our top clients are Lyft, Zynga, NetEase, Spotify, etc.). Here's our brief elevator pitch:
Financial attribution to mobile-first performance marketers. Zen Clarity ties every revenue dollar back to the cost of producing it. Install trackers like Tune and Adjust attribute installs and revenue to source. Zen attributes revenue to the specific marketing spend that produced that revenue, and displays financial metrics (e.g. ROAS) and KPI’s (e.g. Cost per tutorial, or cost per first booking) for each granular component of cost: the source, campaign, creative, publisher, geo, etc. We’ve integrated with hundreds of data sources to give you instant, end-to-end performance visibility, with Zero dev work on your end and no SDK to integrate.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We need banner designs in 3 sizes urgently for a campaign launching on Monday, Nov. 30! Sizes are 300x250, 160x600 and 728x90 for use in GDN campaigns. Files must be 50K or smaller. Our call to action is to "Get a Demo" and the key value propositions we want to convey are that you can get ROI for hundreds of ad networks (publishers and organic channels) without any dev work (no SDK) and can tie your spend to your detailed (cohortized) funnel data (like Day 30 revenue).
Images should be fairly simple and might speak to our focus on mobile / app companies and our aggregation of all hose hundreds of spend sources.
There is one competitor, Singular.net, that has been a little ahead of us in developing ad creative, so I'm including a sample banner of their's just to illustrate. Our site is zenmarketing.io if you want to look at some more description (we're in the process of upgrading it, though, just fyi). Big points for Fast turnaround given our timing. Thanks very much!
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