We need the full suite of Google Adwords standard Display Ad sizes for each of the following ads for PayLeap (http://www.payleap.com/). You can find the Google’s sizes/requirements/specifications for Display ads in the following link. Please ignore the “regional sizes.” No animation is required.
1) Take Credit Card Payments
The Safe and Convenient Way to Accept
Card Payments for Small Businesses.
2) SMB Payment Processing
We Make it Simple to Accept All
Major Payments for Small Businesses.
3) Online Payment Gateway
Credit Card Payment Processing
Small Business Owners Love!
Ad Copy must be similar or identical to the ad copy listed above. Feel free to draw inspiration from any of the copy/imagery from the front page (http://www.payleap.com/) or the “What We Do” page (http://www.payleap.com/what-we-do/). HOWEVER these ads must focus on how Sign Up 4 can help Small- Medium Businesses to take payments cost-effectively- It enables SMBs to process credit/debit card payments in store or on the go with their mobile processing solutions. This payment gateway is meant to be easy to use and easy for developers to implement.
Maintain the color palette found on the PayLeap website (http://www.payleap.com/). If you add colors to the palette they must be secondary in the image and must be complementary to the existing colors. Feel free to use any images you find on the site in the ads.
Keep in mind it is important to make sure that any image matches the ad content and that the image works hard for the ad.
Make sure you use the actual images/logos found on the site, not a rendering of those images, as this will cause branding issues.
Because these will be display ads, you must include a strong call to action on the ad. “Get Started Today!” is a good example.
Do not attempt to include destination or display URLs in the ad copy.
The overall tone of the ad should be professional, but geared towards small-business owners, not Fortune 500 companies.
These ads are geared towards small-medium sized businesses. That means you are likely pitching to the business owner or someone else very high in the chain of command. These users are either looking to replace their current payment gateway or looking to implement one into their business for the first time.
It should be assumed these are very busy people, which is why the Mobile Payment aspect of the product is very important- it allows you to not miss a sale any time, anywhere. PayLeap also offers e-Commerce, and so it may be important to speak to the SMB owners that are just now taking their business online and need a way to seamlessly integrate e-Commerce into their business.