Map Sherpas is an online self-study course that teaches how to get your medical practice ( think dentist, chiropractor, optometrist) to appear in the local Maps on Google, Yahoo and Bing. We picked the name Map Sherpa to convey that the product is an "expert guide" that will "show you the way" and all you need to do is "follow the experienced leader".
These will be used as advertisements so the main goal is to be novel and eye catching. Ads that evoke a strong emotion are preferred - either humor, curiosity, compassion.
1) The design should include a sherpa character that you create. The sherpa character should convey that he is strong, confident, trustworthy and responsible.
2) The design should include the text "Free" and "Learn Map Sherpa's #1 Secret"
3) The design should include the iconic Google Maps A Push Pin. See attached example.
Final banner ads sizes needed:
120x 600 Skyscraper