We are looking for a set of banner ads for our upcoming iPad campaigns to tout the next major release of our App. The purpose of these ads is to get people to download our Free app. For each campaign, we need the following ad sizes: 728x90, 300x250, 120x600, 320x48, 1024x66 and 768x66. Note that the last two sizes should be repurposed versions of the 728x90 ad unit.
I have attached screenshots of our App, as well as our current banner designs and some graphical assets. I have also included some Postagram ads as examples of banner ads that have performed well - you may use these to help with placement of text, logos, buttons, etc.. You may also visit http://www.carzen.com for more info on our App. Specifically, we are looking for an improvement on our current ad designs.
Some suggested calls to action/text:
1) Highlight having the definitive and comprehensive Car Shopping App - everything you need in one place
2) Clearly show that the App is Free of Charge - this is a requirement of any creative execution
3) Define key uses: research, shopping, browsing, fun. Feel free to use your own verbiage
4) App falls into several categories: shopping, lifestyle, reference, eye-candy browsing
Possible Taglines include:
"Cars. Listings. Dealers. All in one place"
"The Ultimate Car Shopping Resource. Free"
"Research, Find, Buy. CarZen."
"Now with 2 Million+ New & Used Cars for Sale"
We would like you to create the ads with space to replace the tag-lines so we can test multiple copy ideas. The ideas above should provide enough to create the designs.
Good examples will have either creative or direct calls to action, and visually highlight the slick design of the app. They should catch attention & deliver a clear call to action that will take visitors to the CarZen page in the App Store. Designs can be animated gifs, but the smaller the final file size of the ad, the better.
We may decide to accept multiple submissions so we can test and optimize against them. Please view our website at http://www.carzen.com to see the video of how our App works.