for one of our clients, a software company based in Germany, we need banners for a performance campaign on the Google Display Network.
Laterpay, our client, sells software who helps publishers to monetize their webseite by offering time passes and single sells for content. Another product of LaterPay, which the ad banners are for, is LaterPay AdVantage.
LaterPay AdVantage is a software that closes websites to users who have an activated ad blocker. The user is shown a screen on which he is given two options: to deactivate the ad blocker or to buy a pass to view the websites content.
THE TARGET GROUP: The ad banners are supposed to attract publishers and website owners who struggle with ad blockers, because they monetize their website through ads.
THE GOAL: Convince the target group to request a free demo of LaterPay AdVantage.
THE MESSAGE: LaterPay AdVantage will solve your Ad Block problem!
Attached to this message, you'll find a detailed briefing with the following information:
# Design guide (colours, font etc.)
# Logos and icons
# Banner sizes (5 in total)
# GDN technical specifications
I'm looking forward to see your awesome designs!