I'm looking to advertise Focus on Facebook, with the goal of driving more traffic to ultimately generate more sales of the software. Both downloading the app and purchasing count as successful conversions.
Our target market is creative professionals (25-45) that tend to procrastinate.
The ads will run on Facebook in the feed and in the right hand column, so the creatives are required to fit 9:16/16:9 aspect ratio and have resolution over 1200x628px (retrieved these from https://www.facebook.com/business/a…book-feed).
The ideal ad entices the user into clicking to find out more. Sometimes describing the app and major pain points help ("Procrastination is the worst!", "Yesterday you said tomorrow"), but I'll leave this part completely up to you.
Feel free to use whatever copy/creative you want to drive the message home.
There could be some fun ideas, since the app blocks Facebook and I'm advertising on Facebook, the ads could try to tap into people that are currently being distracted. Something to the effect of "Shouldn't you be working?"
Just an idea, feel free to be as creative as you want.