We are creating a banner ad on an industry website called "And Now You Know. http://www.andnowuknow.com. This website is well-respected and well-read by the professionals in today's produce industry. These professionals are the ones who actually buy our fruit for grocery retailers to put on display.
The goal of this ad is to highlight that Sweet Georgia Peaches are NOW in season. Peaches from Georgia during June and July are the sweetest, most flavorful peaches in the world. The grocery industry has seen the need to provide peaches to customers 12 months a year and this has eroded the true meaning of a seasonal item. Certain fruits and veggies can handle around-the-globe travel but a delicate peach is not one of those items. During the heat of the summer is when peaches are at their flavorful best....not October or January! We conducted a Perishables Group survey in which 78% of its respondents claimed to prefer Georgia peaches over peaches grown in any other region. In word association questions, the word "Sweet" was the most popular word associated with Georgia peaches. We would like this banner ad to appeal to the seasonal nature of the Georgia Peach and inform the audience that NOW is the time for the best of the best...a true summer-ripened Sweet Georgia peach.
The banner ad will be a portal that leads to a landing page on which we explain the benefits of carrying Georgia peaches in your stores. The benefits will be (in no particular order):
1. Unmatched flavor
2. Highest consumer preference
3. The peach's #1 fruit ranking on the nutritional balance calculator
4. Facebook app of how you can sweeten someone's day by sharing a virtual Georgia peach with them
5. In-store merchandizing programs
We want the banner ad to grab the professional and drive them to click on a link that will read: "Click here for some Sweet details" (or something like that)
For the dimensions of the ad, please visit the website above and check out the scrolling banner ads. That will give you an idea of size and duration of ad.
The Georgia Peach Council