logo needs to be prominent, they are display ads which means lots of impressions and lower click through rate so to send the brand is important
less heavy on text.. logo / image / message
great imagery: this needs to be the hero and what draws the eye. we are happy to purchase great photos.
i think we take one of two approaches: functional, or emotive
functional messaging examples:
full salon menus with great prices, book online
we make it easy for you to book salon appointments online
easy way to book your next beauty salon appointment
book beauty appointments online
emotive messaging examples:
new year new you
girls night out?
hey girls.. etc.
(we are not sure here, but if there are any cute ideas they are welcome)
note re brand design style: we have a style you can see on our homepage where we use bright / people / fun imagery http://www.bookyourlifestyle.com
we used a style you can see in this recent campaign which may help to get a feel https://www.bookyourlifestyle.com/byl/seasongift
we don't want to use salon imagery, sterile stock stuff.. must be fun