What we are looking for is an image that is going to replace the selected part (surrounded by a red box) of http://www.kng.com/images/ryan/MC_S…n_Shot.jpg. This is a screen shot of the actual page that is going to change which is: http://www.kng.com/wholesale/servle…enu-Covers
The overall theme for this image is durability and quality with a tag line of “World’s Toughest Menu Covers”. We understand that each designer is really good at what they do so PLEASE be creative. The purpose and concept for the image is to present a video which will pop up in the current page (once clicked) featuring our testing and manufacturing of menu covers. The first 45 seconds of the video at http://www.youtube.com/user/KNGInt#…yXbAtSWa-w is what is going to be featured. The copy incorporated in the image is attached below. We just need a creative and talented designer to bring it all together graphically.
A few ideas we have is using real life images as the background with text overlay and a button to watch the video. The concept at http://www.kng.com/images/ryan/REI_…n_Shot.jpg is something we like but are not stuck on either. I have attached some images that could possibly be used, you can also use any images from our three videos posted at http://www.youtube.com/user/KNGInt (take a screen shot, crop, then we can re-shoot if needed), or any stock photos if you can find them.
Bits and pieces of the videos will be taken to create a 30-45 second video which will be featured. PLEASE watch the videos because it will help in the concept and design process.
The new image will be tested against the current page with PPC traffic in hopes of decreasing the bounce rate and improving the conversion rate.
Lastly, we are looking to create an on-going relationship with the winning designer for future projects.