While the Specs of this banner are concrete, the Objective and Layout portions of this brief are just a description of our proposed design. Should you conceive a layout and/or visual language that more effectively achieves our goals, while being appropriately consistent with our existing assets, we will certainly be open to considering better ideas.
We're submitting this brief not only because you are great designers, but also because we are not.
We need a banner carousel, 1170 x 350 with 5 slides. Each slide will serve as a visual representation of a different product category. The five categories to be represented are: Handguns, Rifles, Holsters, Scopes and Ammunition.
Each slide will feature a tone and style visually consistent with our homepage banner at iAmmo.com. In the homepage carousel, our goal was to communicate the individual customer personas, and as such, each slide's composite photography prominently features the persona in the foreground, with an appropriate background that is slightly desaturated and out of focus. With this carousel, our goal is to communicate the individual product categories, and as such, the product will be the visual focus of each slide.
Our initial vision for the layout of these slides is that the product photography will occupy the right-most two thirds of the banner, and the left-most third will feature the Category name and a one-sentence tag line.