MasalaCall necesitaba un nuevo diseño de banner publicitario y lanzó un concurso de diseño en 99designs.
3 ganadores han sido elegidos entre 140 diseños de 34 diseñadores freelance.
MasalaCall
We provide phone chat services for Indians.
The services range from family chat for single, lonely Indians working over seas; wanting to talk about the latest Bollywood Movie to more romantic chat (non- explicit) as a flirty service. This is NOT an Adult service.
The customers call an international number and get connected with an operator.
A few designs for workable ads are needed. If the layout only works for one size; then other designs for other sizes are needed as well. Our biggest ad sizes are 300x250; 160x600; 728x90 - to a lesser extent, ads at 125x125x 190x140, and 468x80 are important.
The KEY element in every ad is an international phone number; this is a must.
A tagline to draw attention would be nice; provide your own ideas or leave space for me to be able to insert our own tags.
Final files would need to be in PSD format so I could change the phone numbers.
Our usual ad consists of a picture of a girl, and a basic messaging. Better text layout/font choices - background colors; better images of women/phone callers (I'd suggest women of an South Asian/Hispanic complexion) have worked for us - but if you've got something special up your sleeve; I'm more than welcome to try something different.
If you include an image of someone; please include the licensing cost/details of the image in your notes.
Bonus : Some future ads will be formatted for mobile phones; so an indication that the layout *could* be downsized for much smaller ad spaces would be great - but don't let it limit your creativity for the larger ads.
Target is Indians living in India or overseas; usually educated. Demo is 18-40 year old males.
It's okay if the image ends up being suggestive/flirty (absolutely not adult or nude!!!) or casual - there's room for all of them.
We've found that subtlety is sometimes lost on this market; so small text should be discouraged.