The ads should use the website's colour and fonts where possible although different creative use of colours and fonts will be considered.
We'd like a maximum of 3 frames for the banner ad and the website URL should appear on each frame.
Testing of copy has proven that "Shop for less in the US" is our most popular slogan.
We'd like to avoid cliches like shopping trollies, globes, countries or flags in the creative. This is simply because we believe shopping should be borderless and all customers should pay the same price no matter where they are in the world. So we want to avoid anything that denotes cross-border shipping or movement of goods between countries - as an overseas online shopping experience should be seamless and easy.
What we're looking for is creative that can convey authority, confidence and trust as well as an element of fun, which is what online shopping should be.
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