We are looking for 2 creatives in the following banner sizes: 250x250, 336x280, 728x90, 120x600, 160x600.
Regular old image banners, with a file size of under 49kb.
Take the two creative concepts below and do an initial design for each of them in the 336x280 size. I will give you feedback on what works and what doesn't and if I like what you've turned in, then you can submit designs for the rest of the sizes.
Concept 1: One low rate to all Philippines
Other companies offer low rates to landlines but charge extra to call mobile phones in the Philippines, especially to the largest mobile providers. We charge the same low rate to call any phone in the Philippines. Use this copy:
Call All Philippines For 10.9¢/minute
Call Land, Smart, Globe, & Sun For The Same Cheap Rate.
Concept 2: A general Call the Philippines Cheap ad
Appeal to Filipino expats who are missing home and call the Philippines often. This should be a combination of emotional appeal (use a picture of someone that could be a close family member, girlfriend, friends), and how our pricing and features enable them to call home a lot.
I'm attaching examples of a Concept 2 banner that worked for us in the past (File named IndiaLD_C_336x280), as well as the logo.
Both creatives should include our 10.9c/min and no fees in the ads.