Cómo Iainchalmers comenzó su viaje en banner publicitario
¿Cómo se te conoce?
The Holst Group
¿A qué sector dirías que pertenece tu empresa?
Negocios y consultoría
Cuéntanos a qué tipo de público quieres llegar
Provide psychometric testing tools (pre-employment testing) to companies within the UK & Europe.
We help companies recruit, develop and retain better people. This means they save money, lower their staff turnover and increase their performance.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We recently attended an exhibition and had a small stand (see file CIMG3574 attached). We had some feedback that our stand looked 'web 1.0' not 'web 2.0' i.e. old fashioned.
We are looking for a designer to help bring the look of our brand up to date, using the existing logos and colours. The first project is to design a new banner stand (see existing stand in the picture with the words, 'Get your FREE psychometric...').
For the successful designer we will be looking to put all of our materials through a rebrand.
Banner size - the viewable area is 2000mm x 850mm. You will have to add 300mm on to the bottom this is secured inside the roller stand so pleas continue the background image on to this area.
Logos - McQuaig & The Holst Group. I need a 'Distributed by' The Holst Group (see picture of stand)
Text - 'Get your FREE psychometric profile! Ask here for more'
Colours - Pantone 122 (Yellow) Pantone 299 (Burgundy). We had an issue with the current banners in that a shade of the 299 was used but printed more purple - we want to maintain consistency as much as possible.
Brand messaging - see doc attached
- No restrictions on design outside of Logos, text and the two PMS colours.
- Looking for a design that shows a freshness in an old and established market
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