Football Rivals is a mobile game, available on Google Play. We want an engaging ad that will drive men to discover and play our game ''Football Rivals''.
The ad will run on Facebook, with the size 1080x1080 px.
⚫ In terms of composition, we want to include a good looking girl (cheerleader, supporter, sexy girl with a soccer ball, etc) that will draw attention to her, and will encourage men (general, casual audience) to install the game.
A casual audience refers to, any man can play our game. They don’t need to have football knowledge to enjoy and play our game. Football Rivals it's about team spirit, ambition, and desire to win.
Targeted audience: casual, male 18+.
⚫ Visual content must be approved by Facebook Policy. It's not allowed to use excessive nudity or sexually explicit content.
More details here: https://www.facebook.com/policies/a…lt_content
⚫ Also, the text should not be more than 20% of the whole banner, so it can be approved. It can be tested here: https://www.facebook.com/ads/tools/text_overlay