We want to showcase the great loan offers that our users are getting on StackSource for their commercial real estate deals.
Audience: *Retargeting* visitors to our website. The archetype here is a commercial real estate developer/owner. People who build and buy commercial buildings like apartment buildings, office towers, or shopping malls, and need a large loan for those properties.
Our brand: Our brand is a more modern alternative to the traditional commercial mortgage broker. Our competitors are suits - we're jeans and a jacket. Our competitors use fax machines - we have a sexy web app.
The concept: the ad campaign will feature real commercial loan quotes that our users have received through StackSource. Here's a real quote to use for the sample design [info in brackets is my explanation, not to be used in the design copy]:
Office Property Acquisition [reason for loan]
3.75% [interest rate, should be prominent]
$0 Origination Fee
Full Term Interest-Only
Message: In addition to calling out the loan quote that our user received, we should say something like "Get your quote on StackSource".