Static / Animated Banner Ad Creative for Health & Wellness Spa: FEAR-BASED

Gallantfish Internet Marketing

About our client:

More than 100,000 people worldwide have come to Pritikin for one-week programs, two-week programs, or longer. For some, the primary goal is losing weight. Others want to prevent and address health issues. Still others seek the ultimate spa-health vacation. Everyone leaves feeling better and, best of all - living better.

Pritikin was the first comprehensive lifestyle program in America, and after 39 years on the cutting edge of lifestyle science, we are still the longest-running, most successful program for reversing many of modern society’s health concerns, including obesity, heart disease, high blood pressure, and diabetes.

Our guests describe their experience as “transformative.” Each day they’re immersed in education classes, exercise, weight-loss counseling, and physician care that inspire them with an “I can do this!” approach toward healthy living. The benefits are absolutely priceless.

Website:
https://www.pritikin.com/

The Pritikin Health Resort is in need of display banners to improve awareness of its brand. The display banners, which should be static HTML5 (to meet Google Display Network specifications), will be utilized in a campaign, targeted to engage an affluent audience interested in luxury travel. We would like the designer to develop a new visual concept, using the approved messaging. While Pritikin is a resort, the banners should not emphasize "beach resort" or be too focused on hospitality.

IMPORTANT!
For this set of banner ads, the goal is to promote discovery of the brand and the health/wellness program itself, **while using FEAR as the primary motivator**. The subjects depicted in these ads need to appear stressed, worried about their health prospects, or look less-than stellar (i.e. overweight, in poor health). The banner ad viewer needs to get this message loud and clear: “Change Your Lifestyle...or else”. We have already selected a number of stock photos that take the fear-based approach into account (below).

STOCK PHOTOGRAPHY
Please utilize the stock photography provided here:
https://drive.google.com/open?id=0B…05nWlJyUlU