The websites in question are http://www.henryaudio.com and http://www.henryaudio.no. You must look at the site and the pictures available at http://www.henryaudio.com/mkII_img
The product is a USB DAC. It plugs into your PC / Mac with a USB cable and into your home stereo with a red/white phono cable. Together, the Henry Audio DAC and the PC/Mac will sound better than any $2k CD player.
HiFi users and press love the product and know they need a USB DAC. Now, I want to target consumers who may not already know they need a USB DAC, but who will benefit greatly from one. To do this I want to promote the Henry Audio name at least as much as the USB DAC product category.
Banner ads will include one or more of the following:
- Your artistic work in a graphics profile
- Product pictures
- Henry Audio logo
- Own promotional text
- Quoted text from reviews
- Press logos from http://www.henryaudio.com reviews section
During the initial round of the contest I'd like to see your proposals for 300x250px ads. The final delivery will contain ads with the same graphical style applied in 4 additional formats, among them 728x90px.
I have very few artistic limitations. I'm all open to your suggestions. Without absolute certainty I believe the ads should be:
- Classical rather than modern
- Male rather than female
- Clean rather than complex
I'm able to take photos in various other angles if that is needed in your work. Please let me know if you'd like any work like that to be done in order for your work to be the best possible!
For the initial round of the contest please use the Norwegian texts:
• "Få perfekt lyd fra stereoanlegget via digital avspilling" (ENGLISH: Get perfect sound from your stereo via digital playback)
• "Kjøp din DAC nå!" (ENGLISH: Buy your DAC now !)
**Other texts are likely to follow, and will be roughly the same word count.
The audience is all-male. The typical buyer owns audio equipment with a store price somewhere between $600 and $60000. He wants to continue using this setup rather than switch to a minimalistic, modern, wife-friendly, poor-sounding rig.
The product offers an _easy_ and fantastic sounding way to combine the convenience of streamed music or a ripped CD collection with the quality of his existing HiFi setup. Easy is good!
The user takes pride in his HiFi setup but is likely to be ignorant about how well his computer will actually sound when connected to it with my product.
When you present your work, please don't add any shades, frames etc. to it.