With so many bright and eye-catching colors available to choose from, brown rarely comes to mind when picking a logo color. From a design standpoint however, it holds many meanings and can represent important business values. The color brown is rugged and dependable. While brown logos might not seem exciting, in many cases brown is the the right choice to help you build your brand.
Outdoorsy and woodsy
The natural world is filled with things that are brown: leaves, tree trunks, soil and more. For that reason, brown is a perfect logo color to use when your business has an outdoors or woodsy feel. Brown can be implemented as a color fill to illustrate natural objects. Or, for a more conceptual approach, it can be used as a background color to nature-oriented silhouettes.
Vintage and dependable brown logos
As things age, they tend tend take on a brown patina. In that sense, brown shows us that an object is long lasting and durable. This makes brown a good choice for vintage-style logos—It gives them a look that shows customers your business has been around for a long time. Whether you’re a long established business doing a rebrand, or a newer businesses trying to display a sense of dependability, consider a brown logo.
Clever and approachable
Brown is also an energetically neutral color. It’s unintimidating and down to earth. From a design standpoint, it leaves a lot of room for design which is fun, clever and approachable. The examples above use brown not only because it matches their product colors (coffee, beer and cookies!), but because it feels fun, safe and approachable for the customer.
Earthy and organic
Brown’s vast presence in nature also makes it a perfect color for companies that sell natural products, organic products, or that want to portray their connection with nature. In these examples the color brown is used to color typography, create earth textures and depict farm scenery.
Rugged and manly
Brown’s inherent sense of durability and ‘dirtiness’ also applies when seeking to exude manly or rugged qualities. These qualities can be brought out in logo by using dark, angular illustrations, roaring animals and sharp, iconic symbols. If your business is manly or rugged, think about how these logo design approaches might work for you.