As we prepare for another exciting year of design, let’s take a look back at some of the best 2015 content from The Creative Edge…

20. 99designs’ tips for a successful Brand Identity Pack design


Helping a company come up with a branding strategy can be exciting and intimidating, all at once. It gives a designer the opportunity to make a great visual impact with a brand, but requires skills in logo, print and digital design.

19. 5 impressive photography styles and how to nail them


Though web content can take on many different forms, it’s clear that photography dominates web design. Nowadays, you’d be hard pressed to come upon a site that doesn’t have some form of photography – and this is hardly surprising. Photography evokes powerful emotional responses. It’s now faster, cheaper and cleaner than ever before.

18. Creating a Brand Identity: 20 questions to get you started


“No. This just doesn’t look right.”What do you do when a client says that? Especially if it’s about the design you just sent in after a whole week of loving labor. For a designer, the worst clients are the ones who don’t know what they want. These are the ones who don’t give clear instructions, ask for multiple revisions and insist they’ll “know it when they see it“.

17. 20 illustrations that will draw you in


Illustration in design is a place where graphic design solutions meet artistry. This collection of illustrations from our site highlight not only creativity, but also each designer’s mastery of tools and distinct styles.

From the surreal to ultra-realistic, our designers have got you covered. Here’s a sampling of our best illustration designs.

16. 3 ways to steer clear of a generic logo


You wouldn’t use any of these words to describe your work, would you? Take a moment to ask yourself what you do want your logo to say? And then read on as we share three tips that will ensure your design conveys what you want it to – and is anything but ordinary.

15. The dos and don’ts of design mockups


Mockups can be great. They make your design look more professional and help the client get an idea of what design can look like in real-world context. There are hundreds of resources out there to help you use or create your own, and that’s for a reason — they work.

14. How Widakk cultivated his skills to become 2014’s Ultimate Top 9 winner


The first contest Srdjan Vidakovic (aka Widakk) ever entered, he won. As a self-taught beginner designer, that win was just the affirmation he needed. Today he’s worked hard to improve his skills and has grown into a skilled professional designer, boasting a beautiful vintage style.

13. 9 landing page designs that click


Landing pages are often the most effective means of getting customers to a product. Rather than a traditional website (with multiple tabs and in-depth content), the landing page is usually a stripped-down, single page that’s specifically made for potential customers to “land on” and convert.

12. 22 beautiful real estate logos that break the mold


To prove that there are huge creative possibilities within this industry, we’ve gathered together 20 fantastic, inspirational designs from our talented 99designs community. Check out some of their innovative real estate logos below.

11. Introducing the 99designs Forum


Years of testing designer chats, social media pages and email volleys have taught our team that the 99designs community learns and grows in amazing ways when we’re all connected. Today we’re excited to announce the addition of another way we’re opening doors for communication.

10. Is flat design ruining your career as a designer?


I think flat design is great and it was a necessary step in our industry. It’s made us focus on the function rather than the form, and with that came a lovely simplicity in our work.

Yet as time goes by and this trend continues to stay strong, I believe that in the end flat design may jeopardize designers’ careers. Let me explain…

9. Why you are not a famous graphic designer


It is natural to look at brilliant designs by Paul Rand, Saul Bass or David Carson and to want to create designs like that – or even to want to be as great as them. This inspiration is what has reeled many of us into the field of graphic design. For some, it leads nowhere. For others, it unearths a true passion for design and occasionally it brings a brilliant designer into the limelight.

8. 5 landing page trends for 2015


Determining trends for one specific year isn’t easy. Trends tend to bleed together year after year. There’s never a hard distinction between the time people test out a technique in say, 2014, and start doing it en-masse in 2015.

7. And the 2016 Pantone Color of the Year is…


It looks like twins for 2016’s Pantone Color of the Year! In an unprecedented move, Pantone has introduced two colors, setting up what will be a fascinating trend for the coming year in industries as diverse as makeup and home decor.

6. We predict 2015’s hottest packaging design trends


Packaging design holds value so long as it is meaningful for people’s lives, be it through innovation or style. Thus, human needs and desires have to be kept in mind if the results are going to be noteworthy and meaningful.

With those things in mind, here are 9 of the biggest 2015 packaging trends we expect to see this year.

5. 10 classic tattoo styles you need to know


Here are ten of the classic styles of tattoo art, the ones you definitely want to know before you start getting into tattoo design. Clients may not be able to use the exact terminology of what they want, but in all likelihood they’ll have one of these in mind already when they come to you with a design, and you’ve got to know how to give it to them.

4. 8 famous fonts and designers who made them


The world’s most famous fonts are just about everywhere. When you become a designer, these serifs and line weights begin to pop out and you start to recognize them in the landscape. Each of these fonts you see comes with a story, a creator, a history and a fan base.

3. 10 organization apps that will keep you efficient in 2015


We all know the joke about New Year’s resolutions: we make the same ones every time around. That may be just as well for the plans to cut down on carbs and learn French: the trip to Paris is but a speck on the horizon, and a year without pasta is hardly a year worth celebrating.

2. 10 logo design trend predictions for 2015


From the days of hand cut letterforms, through the wave of digital technology and into current day, logo design has wonderfully transformed, adapted and shape-shifted. What logo design trends lie ahead in 2015?

1. The big web design trends for 2015


When thinking about web design, you must consider the full spectrum of possibilities that the internet presents. Done boldly, designers can push the limits of human interaction and imagination on a global scale – as is often seen with edgier industries, such as creative agency websites.