Hello designers. This should be a fun one — and we need to see designs by Tuesday morning (4/18), NYC time. We’d like for you to design a 6.125” x 9.25” hardcover book jacket for us. Here’s the information on the book:
Title: The Age of Agile
Subtitle: How Smart Companies Are Transforming the Way Work Gets Done
Author: Stephen Denning
Audience: Executives, high-level managers, owners of medium-sized companies
Over all “look and feel”: A SIMPLE, striking, colorful “important book” feel. We need to have a color background of some kind to distinguish it from another book on our list. We would like the design to be mostly in the TITLE itself. The title should be BIG and demonstrate “agility” somehow but still be VERY READABLE. To us, that means (some ideas):
- curving type
- 3D-looking title
- title with a bit of a warp to it
- type that’s bending or changing or doing something unexpected.
- slanting type
- maybe the title feels a little bit liquid . . .
- some kind of a loop somewhere
- maybe a "loop-like" lower-case "a" to start off age and agile
- possibly some kind of visual representing movement could show through AGILE
A DIFFERENT IDEA is to play with the two A’s in AGE and AGILE — but it’s more important to show agility.
The design should say “this book contains a new and creative idea, so pay attention!” THE CHALLENGE is to feel agile, but still maintain dignity— not go into the total wacked or the silly.
NOTE: we do NOT want an image of a person or animal showing agility. That’s been done a lot and, we feel, makes it less important. Also, we do not want stock photos of businesspeople, or briefcases, or business buildings. We don’t really want a separate image
I'm attached a compilation called ImportantColorfulPlayful. It only shows the general feel of what we want. NONE of these show the "agile" aspect (except for Agility Shift).
Content is attached.
NOTE #1: Please show me your designs as a face-front, flat image. We prefer jpgs that are about 1200 pixels tall. We do not want to see a spine or a back cover.
NOTE #2: Please do not send many variations on a given design (I can’t look through all of them). Pick 1 - 3 designs that YOU think works best.
Thanks, Cathleen Ouderkirk