Here is the book description:
B2B Data-Driven Marketing:
Sources, Uses, Results
By Ruth P. Stevens and Theresa C. Kushner
To be published June 2015, by Racom Books, http://www.racombooks.com.
Businesses are increasingly aware of the value of customer and prospect data, as a decision-making tool. For companies that sell to other businesses, this is the first book to explain how to gather and use customer data for business intelligence and marketing purposes.
B2B Data-Driven Marketing explains how and why to build a B2B marketing database, how to keep the data clean, and what applications generate business value, including market research, campaign target selection, modeling, and analytics. Plus detailed case examples of B2B database marketing successes, and guidance for small businesses.
Table of Contents
Chapter 1 The marketing database: The essential tool of business sales and marketing
Chapter 2 Data sources: Where to get customer information, internally and externally
Chapter 3 Data architecture: Setting it up right
Chapter 4 Person data: Managing contacts in an organizational world
Chapter 5 Data management: Keep it clean
Chapter 6 Data uses: How business marketers use their customer information
Chapter 7 International: Data helps you sell everywhere
Chapter 8 Data-driven marketing on a shoestring: Strategies for small businesses
Chapter 9 Troubleshooting: Thorny problems and solutions
Chapter 10 Cases studies in data-driven marketing
Chapter 11 Where B2B data-driven marketing is headed