Nick Muller is a business consultant that has built a multimillion-dollar sales business of his own in his 30s, he then exited and over the last 10 years has developed a process that allows companies to cross different stages in their growth journey.
Nick lives in Auckland, New Zealand where he consults locally and globally online to support companies so they can compete more effectively in often 'traditional' market segments. Nick founded The Market Leadership Program to help his clients increase their market position and ascend through different stages (or ceilings) in their evolution. The transition across these stages allows business leaders to go from "in" to "on", and then ultimately "out", so they can exit their businesses while it runs independently without losing their market position eroding or sales declining.
Descripción del libro
This book has been written to share 10 years of Nick Muller's consulting "strategies and techniques" condensed into a formula that can be applied to almost any business. The process outlined in this book is designed to create real freedom for real-world business leaders.
Bi-Polar business is a practical "how-to guide" designed to be used as a recipe book for practical hands-on business people who want to improve their team dynamics and focus their people internally so they can achieve real progress and get traction in the market they operate in. Before any company can implement a marketing strategy they need to have their internal operation running like a well-oiled machine. The book walks the reader through specific dynamics a business leader needs to reverse so they can get their team on board with the direction, defeat cultural resist and create sustainable long term growth.
Público al que se apunta
Self Employed Person, Entrepreneur, Chief Executive, Company Leader, Company Owner, Brick and Mortar Business owner in a competitive market.
Tipo de portada de libro
aún no lo sé
Kindle Direct Publishing
Editorial del ebook
Kindle de Amazon
Diseño de inspiración
I don't like the idea of hacking, it seem cheap. I like the idea of a combination lock, as if the process in my book makes available the opportunity for a company to cross a ceiling of complexity.
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
Atributos de estilo
Necesidades de diseño
A cover that represents the brand concept and sells my book.
Please include my site url inside the back cover with The Market Leadership logo.
Bi-Polar Business is about ascending through ceilings of complexity, through a process I have implemented in many businesses. I have included a graphic you can adopt concepts from to give the impression of breaking through. The idea of Bi-Polar business is about a process I have developed that polarizes a business so it can cross the next roadblock, ceiling or obstacle in their evolution.
Lo que debe evitarse
avoid qwirky / funny, but I also want it to come across as approachable, not too serious, but incorporate sophisticated and real. Not too academic or theoretical. Practical and within range, not out of reach for the everyday avid entrepreneur interested in building their future. Similar to the audience that likes Robert Kiyosaki series.
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