The cover (including the back and spine) needs to be simple and bold - something that will pop in Amazon’s Kindle store as a thumbnail and on the bookshelf (and be legible even as a small thumbnail amazon kindle store size).
The imagery of the book should be impactful, just like the title of the book. Needs to get attention. It has slight controversial undertones, especially the word ‘unfair’ so the cover may also reflect that. Can also have tech startup theme to it maybe.
But remember, the book is not a negative book bemoaning the fact that life is not fair. Not at all. It’s a positive, uplifting, empowering book that is also very blunt and doesn’t pull any punches when talking about how life and business isn’t a level playing field at all. That’s how the cover should make people feel also.
This book is a business self-help book, but it is in stark contrast to the typical, unrealistic and mindlessly optimistic/idealistic self-help books out there.
The main author’s style is very down-to-earth and very very ‘tell it how it is’. Very iconoclastic.
The main author has a real rags to riches story, and he shows that despite being underprivileged he still made it very far in life, beyond his wildest dreams.
Also bear in mind we don’t want the cover to be too masculine. We want to attract female readers as well as male (naturally our readership will probably end up being more male because of the subject matter but we don’t want to alienate potential female readers).