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Book cover design for major publisher - Wiley - UX Design
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Diseño de inspiración
From Chaos to Concept: A Team Oriented Approach to Designing World Class Products and Experiences
Kevin Collamore Braun
Biografía del autor
Kevin Braun is a UX design leader, speaker, educator, and author. He is the founder of Braun Interactive, a design consultancy located in the heart of the Silicon Valley. Kevin has over 24 years of software design and development experience. The work he has done has helped improve user experiences for world-class companies including Google, Samsung, Rolex, Hyundai, Michael Kors, MIT, Harvard, Cisco Systems, Keurig, and Vermont Teddy Bear. He has also worked with industry leaders in healthcare, insurance, automotive, mobile devices, and consumer goods. Along with his professional experience, he has more than nine years of experience teaching college-level user-centered design and front-end development courses.
Descripción del libro
“The cost to fix an error found after product release was four to five times as much as one uncovered during design, and up to 100 times more than one identified in the maintenance phase.” - The Systems Sciences Institute at IBM “Ineffective planning and oversight led to the faulty launch and cost overruns...” The cost overruns for the healthcare.gov service totaled 1.6 Billion dollars. - Government Accountability Office “Unrealistic or unarticulated project goals” and “Badly defined system requirements” are among the top documented reasons that software projects fail. - IEEE Spectrum Report “Only one-quarter of the managers surveyed could list three of the company’s five strategic priorities. Even worse, one-third of the leaders charged with implementing the company’s strategy could not list even one.” - The Strategic Agility Project - MITSloan Management Review I wrote this book to help companies address the issues mentioned in the quotes above. If you are a designer, developer, product owner, or student looking to get into any of these professions this book will provide you with the methods and tools necessary to enable your teams to design and build experiences customers love and avoid the primary reasons software projects fail. By reading this book you will learn how to use goals, strategies, and measurable objectives refined with personas, scenarios, and use cases to create useful, usable, and beautiful user experiences. This book covers both UX strategy and execution and will help your company not only improve top-line revenue by creating products users love but also improve the bottom-line by creating operational efficiencies. This book covers: - Making sure that what you are working on is useful and valuable to your users before you spend time and money making it useable and beautiful. “There is nothing worse than a crisp image of a fuzzy concept” - Ansel Adams - Making your system useable before you spend time and money making it beautiful “Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.” - Steve Jobs - Making your solution beautiful so that it will represent your brand well and help users scan, read, comprehend, and complete tasks more efficiently. “Design is the silent ambassador to your brand" - Paul Rand -Making sure that the experience you designed is developed to maximize accessibility and performance. “Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.” - The Agile Manifesto -Making sure your team can measure the performance of your solutions and use data to drive the direction of your next iteration. “There are so many people who can figure costs, and so few who can measure values.” - John Jennings -Making sure your iterations and product roadmap are aligned around what will provide the most value to your users and your company. “Design is art optimized to meet objectives” - Shimon Shmueli -Making sure these methods and tools have the best chance to succeed within your organization. “Measure twice, code once” - Kevin Braun
Público al que se apunta
Designers, developers, product owners, or students in any of those fields.
Tipo de portada de libro
aún no lo sé
Inspiración de colores
Atributos de estilo
Necesidades de diseño
This is a User Experience Design book. The cover needs to be beautiful and designed well. Modern color choices from mobile design, clean bold text. I provided some colors...you don't have to use them. They were to help illustrate the bold nature of the colors I'm interested in.
Lo que debe evitarse
No stock imagery
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People who love Sci-Fi and psychology.
Anxiety sufferers, 25 to 40 years of age, more women than men, in USA, Canada, UK and Australia.
● Mostly women, pregnant or wanting to get pregnant, but also their spouses. ● The reader is interested in alternative
My target age range is 7-12-year-olds but has simple enough humor to appeal to a younger audience. I'm also hoping that