Book Cover for "The Embedded Entrepreneur", an Audience-Driven book

The Embedded Entrepreneur

Arvid Kahl

Arvid Kahl is a software engineer, entrepreneur, and writer. He co-founded and bootstrapped FeedbackPanda, an online teacher productivity SaaS company, with his partner Danielle Simpson. They sold the business for a life-changing amount of money in 2019, two years after founding the company. He writes on TheBootstrappedFounder.com to share his experience with bootstrapping as a desirable, value- and wealth-generating way of running a company. In the years of running FeedbackPanda (and throughout the many failed attempts before that), Arvid learned how to run a self-funded company. He learned that not every business needs venture capital to succeed, and Arvid claims that most businesses are better off without it. He wants to encourage other entrepreneurs to see bootstrapping as a viable option.

This is not an idea book. This is a book for people who need actionable advice. Instead of trying to convince you to build an audience, let me share the stories of those who have done it well and then equip you with the tools and strategies to build an audience-driven business. You will learn how to discover your future audience, how to embed yourself in your audience's communities, how to extract business opportunities through observation, and how to build a following that will grow your personal and professional brand.

I have a global readership, mostly US-American, British, Indian, Canadian, and European. Age somewhere between 18 and 36, mostly male, but not exclusively. Somewhat tech-savvy, and definitely interested in building a (digital) business and reaching financial independence.

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