• The title of the book is: A Legacy in Advertising
• Author name: Claude C. Hopkins
• THE SIZE OF THE BOOK IS: 8 1/2 x 11 INCHES
• The Target audience: Business owners, advertisers, and college students.
• HERE IS WHAT THE BOOK IS ALL ABOUT:
It is an enhanced publication of the authors’ biography and advertising techniques, but with an especial bonus, a compilation of most of Hopkins’ ads and publications, which took the editorial company over two years of interviews, travel and gathering due to the time in which they were created (1890-1930).
The eccentric part about the author is the fact that he was the first advertiser who successfully mixed human psychology, behavior and advertising together, creating a series of techniques that proved success at bringing product awareness, acceptance, increased sales, and revenue to whom requested his services.
Derived by passion, experience and due to the effectiveness of his work, Hopkins became so successful in his field that many renowned corporations such as Palmolive, Quaker, and Goodyear, just to name a few…, would not have existed without his assistance. Now, government and main stream media publicity are based in his scientific advertising, which is mostly taught in a few exclusive business seminars or elite universities.
This is why for the front of the book, I envisioned as some kind of depiction of a forgotten ancient secret waiting to be rediscovered by the reader (something similar to the cover of the book called “The Secret” by Rhonda Byrne). (This is a very sketchy idea so if you think you can come up with something better; please feel free to be as creative as you like. My only request is to include the name of the author in the front cover and the editorial logo on the side cover. For the back, I have no especial requirements).