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Diseño de inspiración
Life Profitability - The New Measure of Entrepreneurial Success
Biografía del autor
Adii Pienaar is a technology entrepreneur who has founded and sold two global businesses, all while building his home and life in Cape Town. In 2007, Adii founded WooThemes / WooCommerce (which is at least the second largest ecommerce platform globally after Shopify) before it was acquired by US-based, Automattic, in 2015. Adii then founded Conversio, marketing automation software for profitable Ecommerce brands, in 2014 which was acquired by Campaign Monitor in 2019, where he currently serves as VP of Commerce Product Strategy. Having worked with hundreds of thousands of businesses and entrepreneurs, Adii has had the benefit of seeing the impact of holistic entrepreneurship on a much broader scale and he brings a very specific perspective to business: one that is supposed to be life-first. Adii holds a Hons.BComm, Business Strategy and a Bachelors in Accounting from the Stellenbosch University in South Africa. Outside work, Adii is a passionate writer having published two books, Rockstar Business and Brandiing, and a collection of poetry called Motion. Adii also enjoys running, collecting wine and supporting Manchester United. Adii lives in the winelands of Cape Town, South Africa with his wife, Jeanne (who is also an Ecommerce entrepreneur), and two young boys. Their home is the work-in-progress testing ground and collaboration space for where they explore life-profitability.
Descripción del libro
This book will challenge the popular belief that successful entrepreneurs must put work before everything else. Going even further, the book will explain and show that successful businesses shouldn’t just be measured in monetary profit, but also and more importantly, by how life-profitable they are. Life profitability means a business creates space for owners and employees alike to have rich and fulfilling lives outside work, lives that allow people to develop and express their whole self. Living as whole beings, everyone associated with the business flourishes as does the business itself. Such businesses don’t just let people earn a living, they create a means for living by intentional policies and tactics. Serial entrepreneur Adii Pienaar has done just that, starting two commercially profitable and life-profitable businesses.
Público al que se apunta
The book is primarily being written for our avatar, Gina. Gina, in her early thirties, is the co-founder of a profitable online business that offers services to other companies. She has one small child and is married. Gina works long hours, though she thinks of herself as family oriented. She is looking for a way to juggle her entrepreneurial duties with all the other responsibilities of her life. She often worries she is short-changing her family and tries to compensate with less sleep and very little time for just herself. She just can’t see another way to juggle everything.
Tipo de portada de libro
Inspiración de colores
Atributos de estilo
Necesidades de diseño
I'm looking for an inviting design that uses bright colours with a flat, minimalist design style. I've included a few other cover designs I like. I'm open to any abstract interpretation of what support art / illustrations would look like to support the concept of life profitability. (I have also attached a few sample chapters from the book to give you more context for the context.) Please also note that our primary avatar is Gina. The design should be soft, empathetic and feminine enough to appeal to Gina, but it should also not be polarizing for male-identified readers (we want to however persuade them that business and life-profitability requires a little more femininity).
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