I like these designs: >> I like the front of this book http://www.harpercollins.com/978006…193/speak# (I do NOT like the back cover at all)
BACK COVER TEXT REVISED - January 19th, 2016-
You want people to recognize, trust, buy & remain loyal to you .
You may have already branded yourself to cause those four desired outcomes but perhaps one or two didn't quite work out.
Most people think that branding is about cool logos, gorgeous websites and social media popularity. The understandable confusion causes potential successes to fail. So, what does work to brand you?
In The New Brand You, you’ll learn what is critical in reinventing your personal brand, and why you may never have to tweet, pin or post to become the name that people recognize, trust, buy and remain loyal to.
Julie Broad, MBA, best selling author, and award winning entrepreneur, takes you inside your own mind to show you:
· The single most important thing you must focus on to build your personal brand is to know that your brand is really about the feelings, thoughts and experiences of your customers and clients FIRST.
· Online, you are who Google says you are. Now, what are you going to do about it?!
· Your brand is only in part about a "message" to your customer. It's easy to go stray here. – Now you can avoid the most common communication mistakes that dilute your message, meaning and value to your customers.
It’s often necessary to recreate who you are and what you do multiple times. The Brand New Brand You is your guidebook to reinvention.