The guide will include everything you need to know about Breath Biopsy technology. It will introduce the key concepts of VOCs in breath, how VOC biomarkers can be applied in a range of application areas (cancer, inflammatory disease etc) and how researchers can capture breath and analyze VOCs in breath.
Público al que se apunta
Medical doctors, academic scientists, clinical scientists, pharmaceutical professionals. Global audience. Age 30+.
Editorial del ebook
Diseño de inspiración
¿Qué colores quieres que tenga tu diseño?
Atributos de estilo
Necesidades de diseño
We need a good eye-catching design for the front cover (A4 portrait) that fits with the design of our website http://www.owlstonemedical.com using the Sofia Pro font.
The main message that the cover should convey is that Breath Biopsy is a new concept in diagnostics - now breath samples can be collected and used to identify the chemical compounds (VOCs) in breath that can be used as biomarkers for medical diagnostic applications in a way which is easy, and completely non-invasive. We would like the images we use to say “breath”, and be eye catching and positive (no smoke) e.g. blowing dandelions, bubbles etc? Bubbles could be good as they give us the possibility to “capture” something inside the bubbles – we could portray the chemical structures indicating VOCs inside a bubble?
We need the image provided in a format that can be used as the actual front cover for the actual ebook, and as a book stack for use in digital ads, landing page, and on the website. Because we will be running a digital ad/social media campaign to get people to download the ebook, it would be good if at least the text "Breath Biopsy" on the front cover is large enough to be readable in for example a facebook ad showing an image of the front cover.
Here’s an example of a previous ebook design (https://www.owlstonemedical.com/dow…t-5-years/) - however for this project we want the ebook design to be more consistent with the look/feel of our website. See the attached ppt files with ideas for images and also the ppt file with color palette.
Lo que debe evitarse
Visualization of breath by use of smoke (this could be perceived as negative in a health context).
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