Content and Inbound Marketing Success is a business book for corporate marketers, advertising agency workers, marketing consultants, and entrepreneurs. It’s a no-nonsense book of straightforward business advice, presented by an expert in his field.
The book presents a complete strategy for how businesses can use content marketing, covering topics such as becoming a thought leader in one’s field, effective use of social media, internet marketing, search marketing, and so on.
The cover should convey an overwhelming impression of authoritative information, trustworthy guidance, and business success. The target market for the book is businesspeople who need help mastering content marketing and are looking for a trustworthy guide who can tell them what to do. The author is an established expert in this field, and the cover should communicate competence, expertise, mastery, and authority.
We think that a text-only cover would be best for this book, although we wouldn’t rule out abstract graphics that indicate content marketing, the internet, or social media. But the typography should be the main focus of the cover. We are looking for an elegant, upscale design that communicates business success. It would also be outstanding if the cover design looked distinctive and noticeably different from standard business books.