Mobile Marketing Masterclass - App Store Optimization
Biografía del autor
Oliver works in the app industry since 2012. As a Mobile Marketing Manager, he did App Store Optimization and ran user acquisition campaigns for apps of multiple categories on both iOS and Android. He also has experience in retention marketing, social marketing, and app monetization. In his free time, Oliver enjoys soccer, floorball, video games and torturing his neighbors with his piano skills.
Descripción del libro
Are you struggling to find users for your app? Are you tired of browsing the internet for help, just to see blog posts with shallow advice that lack in-depth information?
This book is your solution. It will give you all the knowledge you need to make your app a success.
Find out how to make your app visible to your audience on iTunes and Google Play. Understand how users decide which app to download, and learn how to engage them during their decision-making process.
This comprehensive step-by-step guide will give you:
- Various concepts that help you to understand the basics of ASO.
- Detailed guidelines for researching, validating and implementing keywords.
- Numerous best practices for designing screenshots, preview videos, and app icons.
- Expert techniques to bring your app one step ahead of your competitors.
- Hundreds of example from the app stores.
- A giant collection of tools and sources that will make your ASO work easier.
With this book, you will learn to do App Store Optimization like the Pros.
Boost your download numbers now!
Público al que se apunta
Professionals from the Mobile App Industry (Developers, Marketing Experts, Business Developers), especially newcomers (Indie Developers, Start-Ups).
International Audience (USA, Europe, Asia), dominantly male.
Editorial del ebook
Own website. Maybe Amazon as well.
Diseño de inspiración
Good: Big title, smaller tag line.
Bad: color gradient of backgroud is too extreme.
Good: Big title in capitals, smaller tagline.
Bad: Motive has too many details.
Good: Distinguished background color for author name. Background color.
Bad: Red text on blue background has bad contrast.
Good: Big Title, distinguished background for author name, size of author name
Bad: Motive has too many details. Tagline too small
Good: Color scheme, big title.
Bad: Tagline too small.
Good: Big title, color scheme, size of author name
Good: Big Title, size of author name, color scheme
Bad: Tagline too small
Good: Bit title, good size for tagling, distinguished background colors
Bad: green, background a little to unease
Good: Color Scheme
Bad: Too many different font types
Good: Series Title with distinguished ,background color (red), big title
Bad: author names too small
Good: Big Title, Tagline with distinguished background color
Bad: color sheme too light, author name too big
¿Qué colores quieres que tenga tu diseño?
Otros requisitos relativos al color
Try a dark background with light fonts.
Atributos de estilo
Necesidades de diseño
I am looking for a long-term partnership with a designer, who can do book/ebook-covers, banners for social media and online advertising, and -best case- who also can design websites/landing pages (WordPress or a similar CMS). Communication is possible in German or English.
Emotions/Attributes to communicate in this design: Trust, competence, quality, clarity, success. I believe a combination of dark blue/black and golden/silver/yellow/white tones would be a good fit. However, feel free to suggest other color combinations.
Lo que debe evitarse
Not too playful.
No "handwriting" font types.
No comic-style characters.
No photos/photo-realistic graphics (simple graphics, pictograms, symbols and the like are ok).
Student Hat Example
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