This book is an autobiography of Peter Boizot, founder of restaurant chain PizzaExpress.
The cover should feature key themes of PizzaExpress and/or pizza. The PizzaExpress logo needs to be featured on the front page, and the colours could match the classy branding of pizza express - e.g. blue, black, white.
Attached is an image of Peter Boizot. Please do not use this on the front cover! It is optional for you to use as an image on the back cover.
NECESSARY TEXT TO INCLUDE:
Mr Pizza and All That Jazz
The Founder of PizzaExpress
by Peter Boizot
New Foreword by Luke Johnson
PizzaExpress' founder Peter Boizot is an extraordinary businessman without a business plan.
A dream and an idealist, all Peter wanted to do in 1965 was bring pizza to England. He never set out to make money, yet made millions - and then gave that fortune away to make the world a better place.
Peter is the vegetarian salesman who set up a restaurant that changed the way England eats. He's the football club chairman who stood for Parliament. He has been the captain of a merchant ship, a jazz club owner and raised millions to stop Venice from flooding.
However, Peter has also lived a full life away from work. He hosted lively parties that shaped Soho, befriended a dictator's son and even found time to have a spat with a Spice Girl.
Peter has lived a life filled with stories and adventures that most can only dream about, and they're contained within the pages of this book.