I'm a serial entrepreneur so I'll be using this book primarily as a marketing tool to build credibility/raise money and also to fill seats at my speeches. A large amount of book sales/hitting best seller status is also one of the goals with this book. I will probably also be launching a blog/podcast as an extension of this book.
The message of my book is people need to realize that the majority of people in our global society are wrong. Following the herd will never lead to great success. We live in an era now where great ideas and intelligence are always at your fingertips so the idea of waiting your turn or working your way up the ladder is no longer necessary. Most people will still do that, but you don't have to. There is a better path. All it takes is having the right mindset that one would obtain through financial education and taking action and you can create wealth and success in a very reasonable time frame.
I'll be interviewing 100-150 millionaires who created wealth and success by ignoring society's unnecessary rules and following the beat of their own drum. I'll be weaving their stories and advice throughout the entirety of my book.
My target audience are those who are tired of their current financial/life situation and are looking for advice from people who have created wealth and success in uncommon ways. Ages 25-55. Both male and female. They have an entrepreneurial mentality. Income ranges from 50K to 200K+. Most have college degrees. Most live in North America. Most married and some have families. Typical occupations are entrepreneurs, business owners, professionals, investors, and are all in a variety of industries. They do what they do because they are hoping to create a great, abundant life for themselves. They are ambitious, driven, and want to create value for others. They read lots of books and blogs, listen to podcasts, buy courses, and go to seminars to improve themselves. Some of them have above average disposable income. The majority enjoy travel and have taken a professional and/or personal trip in the last 12 months.