This is a book for startup founders who are selling their own software products to business and enterprise customers.
The feel and look of the book should not be corporate! Should have a more raw feeling, unpolished to it: startup sales hustle / move fast and break things.
¿Qué te inspira y qué diseño imaginas para tu empresa?
Title: The Ultimate Startup Guide To Outbound Sales
Tagline: How To Turn Cold Leads Into Hot Customers
Author: Close.io Co-founder & CEO, Steli Efti
This is a tell-it-like-it-is book. The tone is direct, practical and bold. This should be reflected in the design. We don't need graphics/images (unless you have an idea you think is absolutely great). We love great typography.