Applied Behavioural Economics
How the revolutionary insights of behavioural economics practically applies to todays businesses.
by Peter Burow and associates
The book title can be anywhere on the cover but the author’s name should be at the bottom in smaller font than the title.
Our target audience would be predominately be CEO's and strategic executives.
Applied Behavioural Economics is a book designed to provide CEOs, Executives and managers of all backgrounds and experience ideas as to how to apply the revolutionary insights drawn from behavioural economics to your business, irrespective of the specific area in which you work or the size of your team.
Based on years of academic and practical research, this book seeks to a) show how cognitive bias and mental heuristics work to influence or judgements, decision-making and perception and b) show how to apply these insights into different areas of the business.
The book design should be clean, simple, contemporary and have a Corporate feel. Feel free to experiment as we are open to your ideas.
We are open to different designs for the back cover – we assume it could include e.g. a short paragraph describing the book, an author biography with photo, quotes from people who have found it useful or some combination of these. Once we see a mock-up we will be able to provide text to fit.
Please provide the final artwork as an editable InDesign CS5.5 or Illustrator CS5.5 compatible file, together with all fonts required.
Inside pages are 155mm wide x 234mm high so we'll need a cover to suit