For this purpose of this project -- The book is designed to teach professionals such as doctors, dentists, chiropractors, alternative health healers, etc... how to get more customers in their doors, keep the ones they have, and increase referrals.
¿Qué te inspira y qué diseño imaginas para tu empresa?
5.5 x 8.5 book cover (front and back) with 1/4" spine.
Small teaser copy above title "How To Create A..."
Title of the book: Customer Explosion! or Referral Geyser (I am unsure but leaning toward the later) Either way, you pick what you think you can be most creative with.
Subtitle: "A Simple Nuts & Bolts Guide To Getting New Patients and Turning Them Into Raving Loyal Fans."
I will provide the back cover copy in the upcoming days but for now leave a 2 inch strip (either horizontally or vertically) for an author bio with photo, a 4inch space for a bold headline with copy underneath it, and space for two endorsements/testimonials.
Use the graphic of your choice that suits copy on the front cover, or my photo.
This book is targeted to a professional audience and should look eye-catching, yet professional (not like a cartoon, or dummies type book).
I also like violet, and navy color schemes (indigo too, but I don't think it would work for this concept) but don't let my choice of colors limit your creativity, I'm open to what looks good.Author name, use Mike Caruana (not the organization name on this brief).I don't have an ISBN stamp for the book yet, so either use one you already have or white space.
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