Antony is an experienced Retailer, Ecommerce, Digital Transformation and Finance Consultant.
Antony spent 15 years with international retailers, before moving into smaller multi-channel and pure Ecommerce retailers. Antony was born into a retailing family, studied Retail Management and is regularly asked to comment on retail issues by the broadcast and print press.
Antony is the author of the International Bestseller “The Retail Handbook” and the creator of the UK wide Digital High Street Skills programme. Both the book and the training programme are aimed at helping smaller businesses learn from the larger retailers and learn how to trade successfully online.
Antony has launched 3 brand new Ecommerce businesses and relaunched two fashion brand Ecommerce businesses, as well as developing the Dixons Ecommerce businesses from the beginning.
¿Qué te inspira y qué diseño imaginas para tu empresa?
A book cover designed for "Leaders Need Followers" by Antony Welfare and Dr Cheryl Travers.
The book is aimed at Top level corporate executives and entrepreneurs and business leaders.
"Leaders Need Followers" – Is the ONLY Leadership book written for Leaders to understand HOW and WHY to use Social Media in their world of Leadership.
Are you a CEO, CFO, CMO, CCO or any part of the “C” Suite?
Are you a Manager of your division?
Do you run a company?
Are you an Entrepreneur?
Do you lead a sports team?
Successful business leader?
Struggling with Social Media? Want to master social media?
Leadership come in many forms, and if you are a leader in any form, this book if for you……….
How to use Social Media as a Leader:
As a leader what do you post and share on Social Media?
What networks should you use?
What are the risks of Social Media?
How do you manage the risks online?
How do you manage Social media without spending significant amount of time on it?
Do you want a quick and simple strategy for your Social Media?
Why use Social Media as a Leader:
What can you gain from Social Media?
Why would Social Media improve you as a Leader?
Could I be a better leader using Social Media?
Social Media is here to stay and your teams use it – you MUST understand and use Social Media to keep up with your teams and your competitors
Benefits of Social Media for leaders:
• Learn more about your business, your industry and your team.
• Share more of yourself as a leader – we are all human and only one of us exists – Social Media allows you as a leader to share more of yourself with more people. More people can get to know you and your business which means more customers and more informed teams
• Find connections and business experiences you never knew existed – across the globe
“Leaders Need Followers” is written by a two leading experts in the business and organisational behaviour world.
The combination of these two forces provides all leaders with a practical insight into how to manage their presence, and status, in the new world of Social Media.
Antony is Retailer, Ecommerce professional and an expert who uses Social Media in his businesses to make money. He has been a Director in large multinational companies and in leadership roles in many smaller businesses.
Cheryl is the Director of Executive Education at Loughborough University, and has spent her career understanding the psychology of behaviour in organisations and by leaders. Cheryl has developed many Olympians over her career and taken this experience to her Executive Education programmes and lectures.
Never before have a business leader and an Organisational psychologist joined forces and written a comprehensive book to help all leaders navigate the world of Social Media.