The design should adress the mentioned target audience (please look above) - they should get immediately the message of the 150 marketing ideas for No/Low Budget Marketing. They should say to themselves "YES, that's it - I need to buy this stuff!"
Working title is "No/Low Budget Marketing" - if you have another good idea, please feel free to rename.
There could be a sub-title - this is also not fixed, yet. For instance: "150 marketing ideas that work at no/low costs - just do it!"
Please implement a short call-to-action-button that convinces the target audience to buy the book right now.
On the back of the cover - please take 1.) a dummy text for description of the content, 2.) a short description of the author (me), including a photo of me (without company logo of the photo) and the logo of my personal website (Fleischanderl.com), and 3.) three short comments of testimonials/newspapers.
I want to have a beautiful design, where I can be proud of and the people say 1.) "YES, that's it - I need to buy this stuff!" and 2.) "WOW - that's interesting - looks great!“ - the book cover should be the packaging for the great content inside.
The size of the cover should be A5 (210 x 148 mm - upright format)
Special Wants: Front covers should not include photos of Thomas Fleischanderl are encouraged - just on the backside. Please feel free to use any stock imagery or imagery you own the rights to - rights of the images have to go over to me, when I buy the design. Text has to be easily readable.
Don’t Wants: No "text only" covers - and not just one bought graphic with title and subtitle (this is too less and I can do it with photoshop).
Colour: Feel free - not just red & black.
There has to be some thought and a concept behind the cover.