The goal of the book is to stand out on the Amazon platform as a small thumbnail, as well as a 5.5x8.5in book.
The imagery should make the reader feel that the book (and me as the author) is the authority on the topic of being a global citizen doing cool stuff at a high (affluent) level.
The reader should feel that they must have the book if they are thinking about saving money on taxes, living overseas, getting a second passport, unsure of what they need but wants to live a diverse global lifestyle.
The most important part of the design is that it sells. I am open to any image or illustration you choose, but I gravitate toward images of cities, passports, emerging markets, banks and business, or anything that speaks to the ideas of global citizenship for affluent business owners who get things done, or creates a mood of action.
Here are a few words that come to mind when thinking of my book: adventurous, intrepid, edgy, innovative, novel.
I like a bold color palette, not too busy and with simple color schemes. I prefer the colors #1CAD75, black and white, others as feel good. I like bold titles that let you know right away what the title is and what the book is about, preferably located in the top third portion of the cover.