Modern Appointment Setting - Prospecting and Phoning for Financial Professionals
Gail B. Goodman
Biografía del autor
Gail B. Goodman has provided appointment setting training to the financial services industry for over three decades. She has been known as the "guru" of phoning due to her structured, repeatable phone training programs. Her books, videos and audio seminars are constantly updated to reflect the cultural and technological changes in our society.
Descripción del libro
Modern Appointment Setting is a guide for financial professionals who need to make face-to-face appointments with new prospects. In our highly digital world, there have been many changes in how we all conduct business and financial advisors need to make adjustments to their marketing. Taking the digital, vocal and personal into consideration, everyone should be marketing in ways that will get better responses from potential new clients. Phone calls are still important but cannot be your only method of contact. This book will help to understand how to create a marketing plan that will appeal to today's clients and help you to get more opening appointments.
Público al que se apunta
Financial advisors, managers, trainers and agency directors.
Tipo de portada de libro
aún no lo sé
aún no lo sé
¿Qué colores quieres que tenga tu diseño?
Otros requisitos relativos al color
Do not use earth tones
Atributos de estilo
Necesidades de diseño
No. If I did I wouldn't be doing a contest. I am stumped on ideas around this new book.
Lo que debe evitarse
It has to reflect being a business book. Nothing childish, pop OR grunge and nothing silly.
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