Julia Steel is a global thought leader in building trust and buy-in. She works with high profile organisations and leaders around the world, helping them to translate their ideas and innovation into trusted projects.
She has held senior business transformation and project delivery positions at major services organisations in both Australia and the UK for two decades and is obsessed with establishing the buy-in, and trust that projects need to deliver.
Julia is an alumnus of Stanford's Graduate School of Business, has led internationally recognised projects and is a certified practicing Program Director that is all about strategic delivery, not just theory.
Descripción del libro
My first book "Busted to Trusted" is a non-fiction book which aims to teach leaders and project managers how to build buy-in and trust in their ideas and projects.
Público al que se apunta
Leaders and project managers globally, most likely in innovative industries such as, but not limited to, IT & technology. Leaders dealing with the need to change their business for the first time. Project managers struggling to build buy-in and trust in their project.
Tipo de portada de libro
Tapa blanda o Paperback
Editorial del ebook
aún no lo sé
Diseño de inspiración
Sense of action
Clear on what the book is about
clear what the book is about
Clean, looks innovative
Bold, makes you want to know how to be a "revenue superstar"
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
Otros requisitos relativos al color
Company brand colours are as follows, I would like the cover to incorporate these in some way without it looking like a branded book (I have brochures for that!)
#01083e = Navy
#f88379 = Coral
Atributos de estilo
Necesidades de diseño
This book is the first book in a series I plan to write about trust. The title "Busted to Trusted" was chosen as the book takes the reader from a world where they have broken/busted ideas that aren't getting traction to a place where ideas are trusted, move quickly and succeed. I would like the cover to incorporate a sense of before/after and journey to a better place that readers will go on through the book.
The book has a strong human behavior aspect to it with a focus on influencing what think, feel and say about your idea and innovation. Key concepts from the book include building credibility, connection, and commitment.
Dimensions are A5, style should lean towards modern, innovative and success. Colours and fonts that tie into my company brand would be fantastic (see juliasteel.com)
Lo que debe evitarse
Please don't create a cover for a "typical" project management or tech leadership book. They look boring and only appeal to men!
Original whitepaper that sparked the concept for the book
Brand logo Option 1
Brand logo Option 2
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