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You Can't Catch A Whale With A Worm™
How To Use The Psychology Of Story To Land Big-Ticket Clients Online (Even If No One Has Ever Heard Of You Before)
If you're a consultant or coach, and you want to land big-ticket clients and sell to big companies, you need to stand out from the crowd. In an online world of easy templates, fame-seeking and copycat marketing, looking and sounding like everyone else can destroy your business. Static website branding and copy alone, no matter how beautiful, won't land you big-ticket clients either. In short, you can't catch a whale with a worm™.
Great sales and marketing is built by going back to timeless fundamentals, and by using the same emotion-based tools that the greatest storytellers and musicians have always used to inspire, educate, and persuade us to action. The three-legged stool of Story, Psychology and Technology are your keys to success in today's complex, intangible, big-ticket sale.