Note: I really liked most of the sample covers shown earlier in this process but could only pick a few. Plus I'm not sure how many of those styles would suit my story and genre.
Anyway, these are my thoughts about the design, images and typefaces but please feel free to ignore them:
*Use one strong overall image – could be photographic or illustrative
*Use images of people sparingly - especially as hairstyles, fashions, etc tend to date - unless they’re depicted in some abstract way (such as in silhouette) which makes them timeless
*I don’t mind serif, san-serif or graphic/script typefaces but limit the number of fonts used (I think some e-book/print platforms have limited typeface choice anyway?)
*Use any type effects sparingly – if they’re needed at all
*I’m happy to consider a type only cover design
*Don’t use too many colours, limit the palette
*Perhaps pull out a colour from the image used to provide colour for the title or my name?
*Be consistent with layout – for example, centre all type elements
*Should it be my name at top and book title at bottom or vice-versa?
*Should it be two lines for my name, I think the title’s going to require two lines!
*You know all this but clarity, legibility and impact are vital – for example, does the cover work as a thumbnail image?
*Please ensure any photo library/stock image is used legitimately, we know the source and it can be protected for my use.
This is my first novel…
BUT I’m 20,000 words into my second and I have a book of 10 or 12 short stories pretty much ready for editing and proof-reading at the moment.
I also have a 45,000 word non-fiction guide to online dating for older guys already finished. I’m also 20K words into a health and fitness guide for the same target audience.
So, I have a number of books coming through that will all eventually need covers designing - and soon.
I will also require promotional 3D-style images of the print book, and later a website and/or author pages, social media presence and business cards, maybe even a short video etc going forward.
Bottom line: this is the first step in establishing a successful author house style and brand.